Conducting Effective Website Analysis

Conducting Effective Website Analysis

Title Tags

Title tags are probably the most important factors related to SEO. Title tags are sometimes called meta titles. They appear on the search engine results page and make a big difference in whether or not a potential visitor will click on your listing.

Make sure to use an original title tag — representing its unique value and purpose.

There is a limit of 65 characters including spaces in TGs. You can identify the TG by right clicking and choose “View Page Source.”

Meta Descriptions

Meta descriptions are small blurbs that come up when someone searches on Google. They do not have a direct impact on the search engine results. But it does not hurt to provide a clear description — 156 characters — of your web page. It is a good idea to include a call to action in your meta description. This call to action could make the click decision for you. As with tags, it is a good practice to make the meta descriptions of each of your pages unique.

Links

The rule of thumb as far as links are concerned is the more links from authority, trustworthy sites that you have, the higher the rankings your site will get in search engines. Try to get links from websites that are reliable, relevant, and highly-ranked.

There are some tools like, Google Webmaster Tools, Open Site Explorer, and ahrefs that provide backlink data. Open Site Explorer and ahrefs require a paid membership for detailed information.

A question that comes up which is hard to answer is; how many backlinks are enough to get a good ranking? The best answer is to see how many links your website has and set a target for yourself to increase the number. Work on increasing a certain percentage rather than a hard number. Because search engines are looking for quality rather than quantity in links, it is a good idea to avoid “buying” links or using “link farms.”

Anchor Text

The characters and words that a link is embedded in when linking to another document are called Anchor Text. The search engines will use this information to figure out what a hyperlinked page is about and its relevance.

It is something that you or your webmaster can do right away. Make sure not to manipulate your anchor text purely for SEO. The search engines now prefer that the anchor text is more “human-friendly” than “search engine friendly.”

Replace the words “read more,” or “learn more” with direct phrases such as “places to eat sushi in downtown Manhattan.”

JavaScript

Search engines see websites as HTML more than JavaScript. Try disabling JavaScrip and see the appearance of your site. If things like navigation menus, videos, and other items change significantly, try adopting an alternative to JavaScript.

There are programs like MozBar with which you can quickly turn JavaScript on and off. Some users work with JavaScrip off for the sake of security, speed, and accessibility.

Canonical URL Check

Type the URL of your website in your browser with and without the http:// and see what happens. If both don’t open the same page, you have a canonical error and possibly a duplicate content issue. Try setting up a 310 redirect to fix it.

Conclusion

It goes without saying that the above is an introduction to website analysis. These topics make starting points to the greater understanding of Search Engine Optimization. Study each element and make sure you understand how each works.


Leave a Reply

Your email address will not be published. Required fields are marked *